The Agenda

09:00 am – 01.30 pm

09:00 am

Welcome & Introduction

Join Tiffany Hubbard, Co-Founder of E4 Conference 2024, as she kicks off the day with a warm welcome and engaging icebreaker activity! Tiffany’s passion for fostering connections and creating a vibrant community will set the perfect tone for a day filled with learning, networking, and growth. Get ready to dive into an unforgettable experience that will leave you inspired and ready to conquer new heights in your business journey!

Murray Chapman of One Mahurangi Business Association will also be joining Tiffany to provide a brief overview of One Mahurangi’s vision for Warkworth.

09:30 am

Martyn Ecroyd – Progress Over Perfection

MARTYN ECROYD has quite a run sheet. Married 10 years to his beautiful wife Louise Ecroyd. Their family includes, Daughter Payson and Two sons Brock and Dallas, Dog, Cat, Goats, Chickens…….

Martyn is a Chartered Accountant with a Certificate of Public Practice who Exercises at Mad Mel Movement in Wellsford, is current President of Warkworth Toastmasters, Vice President of Education at BNI Warkworth and is a Volunteer FireFighter in Wellsford.

He owns Aspire Accounting – an award-winning chartered accounting firm based in Wellsford, helping business owners live their true passion & core purpose. They ensure their clients realise their dreams, with SMART goals turned into a plan with action steps that see them achieve more than they ever thought was possible.

Oh yes, they also prepare financial statements and tax returns to keep them compliant with the IRD – but that’s not where the magic really happens.

Aspire Accounting is on a mission to change business owners’ lives. They work with business owners giving them confidence and control.

Martyn’s Presentation outlines how making small positive steps within your journey is the best way forward, rather than waiting for the perfect time and/or conditions and he will help you discover how to be clear about the type of business owner that you want to identify as.

10:30 am

Mini Break

Take a breather and recharge with a quick break!

10:45 am

Panel – Software & Systems

This panel is set to explore an array of critical themes essential for small businesses. From discussing available software and solutions tailored for smaller enterprises to analysing strategies for streamlining operations, this panel promises actionable insights for entrepreneurs. Moreover, it will tackle the integration of AI into traditional systems, assessing its impact across industries and uncovering potential challenges and opportunities.

Panelists – Laura French, Tara McGowan, Tiffany Hubbard

11:30 am

Loren Tomlinson – Creating Content That Converts

Loren Tomlinson, the Founder of The Social Collective, is a digital marketing strategist dedicated to empowering businesses for long-term success in the online space. With extensive experience across corporate brands and startups, Loren leads a team committed to helping businesses utilise digital marketing to get seen, heard, and talked about, ensuring they dominate their industries online. 

Join Loren from The Social Collective for “Content That Converts: A 360° Framework” masterclass – your streamlined journey to crafting engaging social media content that resonates deeply and drives conversions. 

If you’re tired of one-off posts and ready to see the bigger picture of how strategic, holistic content creation can transform your digital presence, this workshop is for you. It’s perfect for anyone eager to elevate their brand, from entrepreneurs just starting out to seasoned marketers looking for fresh inspiration. 

Discover how to blend creativity with strategy, leveraging the power of storytelling and visuals, while organizing your efforts with essential planning tools. Dive into integrating your punchy, simple 3-step framework across all marketing channels for maximum impact. Walk away feeling empowered, inspired, and equipped with the tools to elevate your brand’s digital presence and social media game to new heights. This revolution in content creation will save you hundreds of hours while ensuring your content connects with your audience.

Find out more at www.thesocialcollective.co.nz.

Follow The Social Collective on Instagram: @thesocialcollective_nz and

Loren: @loren_thesocialcollective

12:30 pm

Lunch From RavishHQ

12:30-01:30 pm

Savor a delightful lunch while seizing the opportunity to network with fellow attendees from both the morning and afternoon sessions! Connect over great food and forge meaningful connections to enhance your E4 Conference 2024 experience.

12:30 pm – 6:15 pm

12:30 pm

Lunch From RavishHQ

12:30-01:30 pm

Savor a delightful lunch while seizing the opportunity to network with fellow attendees from both the morning and afternoon sessions! Connect over great food and forge meaningful connections to enhance your E4 Conference 2024 experience.

01:30 pm

Panel – Advertising & Marketing

This panel is designed to equip small business owners with the expertise and knowledge needed to effectively market their products or services and cultivate a strong brand presence. From social media and branding to email marketing, websites, and audience outreach, attendees can expect valuable insights and actionable advice to reach their target audiences and achieve success. 

Panelists – Loren Tomlinson, Vicky Santiago, Kristy Campbell & Rachel Ellis

02:45 pm

Mini Break

Take a breather and recharge with a quick break!

03:00 pm

Vicky Santiago – Networking With A Twist

03:30 pm

Henry Russell – Economic Outlook

Henry Russell joined ANZ as an Economist in 2023 from the NZ Treasury, advising the Minister of Finance on the economic outlook. 

At ANZ, Henry spends his time forecasting, researching and communicating changes in New Zealand’s economy. 

Join Henry as he provides an update on recent trends in the economy and the path forward, in the lead up to the Government’s May Budget and Reserve Bank’s OCR decision.

04:30 pm

Tara McGowan – App Advisory – Tips and Tricks

Tara is the owner of a multi-award winning practice specialising in app & software advisory and implementation. Tara is passionate about making businesses more efficient whilst increasing their profits and enjoys providing solutions / education, software health checks, support and mentorship as needed. Proficient in over 48 different software options, she is considered a leader in her field.

Tara will be presenting a workshop on when is the right time to rethink your software requirements and tips and tricks for choosing the right ones for your business. You will become clear on what is/isn’t working across your current platforms, what your ‘magic wand’ ideals are and how to create the ideal roadmap to implement software with minimal expense.

05:30 pm

Nibbles From Candice Creates

05:30-6:15 pm

Enjoy delectable nibbles provided by Candice Creates while mingling and networking with attendees from both the afternoon and evening sessions, creating valuable connections to enhance your E4 Conference 2024 experience

12:30 pm – 6:15 pm

05:30 pm

Nibbles From Candice Creates

05:30-6:15 pm

Enjoy delectable nibbles provided by Candice Creates while mingling and networking with attendees from both the afternoon and evening sessions, creating valuable connections to enhance your E4 Conference 2024 experience

06:15 pm

Laura McAlpine & Kirsten Rose – Reset & Reconnect

Laura & Kirsten combine their 30+ years of working in healthcare to support business leaders to do more than just overcome stress but thrive.

Laura McAlpine is Warkworth local, mum and registered Health Psychologist. Kirsten Rose is based in North Auckland and is a Physiotherapist and health coach.

The state of flux and challenge in this post-pandemic world has impacted business leaders. Prolonged stress, working long hours, feeling disconnected from loved ones, and trying to maintain business confidence can take its toll.

Laura and Kirsten will take you through their three-step process for keeping your well-being front and centre so you can navigate challenges with ease. This interactive workshop is specifically designed to help business leaders make wellbeing habits stick!

07:15 pm

Vicky & Tiffany – Closing Address

Join Tiffany Hubbard and Vicky Santiago, Co-Founders of E4 Conference, for the closing address where they’ll share key takeaways and insights from the day’s events. Get inspired as they recap the highlights and empower you with actionable strategies to propel your business forward. Don’t miss this impactful conclusion to E4 Conference 2024!